Case #4 Bridal Order T-san
CA: What was your first impression of Chiyono Anne?
T: As this was my first high-end bespoke experience, I was excited and nervous because there were no samples and each color and material had to be customized. However, when I actually visited the atelier, I was put at ease by the comfortable space and Chiyono's polite service. The sketches she proposed were also very professional, and when I saw the finished product, I was reminded once again how glad I was to have asked Chiyono Anne to do the work.
CA: Please tell me what you ordered this time.
T: I ordered a three-piece set consisting of a silk jacket, lace trousers and a bustier. Renting a typical wedding dress costs almost the same as buying one. On the other hand, even if you buy one, you won't have many opportunities to wear it after the ceremony, and I've always felt that it would be a waste to let it sit in the closet. Then, a friend who couldn't hold her wedding ceremony due to COVID-19 told me about how she had re-dyed her custom-made wedding dress black and arranged it so that she could wear it forever. Inspired by that wonderful idea, I chose a separate design so that I could continue to wear it in the future, not just once.
CA: What points did you pay particular attention to when placing your order?
T: I told them that I've always been able to slim my upper body through dieting, but I have a self-consciousness about my legs. The design they proposed was a very lovely outfit with a well-defined silhouette, with a loose lower body and a tight waist using a bustier. I think the fact that it fits my body perfectly is one of the charms of bespoke clothing.
CA: Finally, what does Chiyono Anne mean to you?
It is a symbol of women's empowerment. Wearing it gives you a sense of luxury,
I think it's a wonderful brand that can even boost your self-esteem.
Case #3 N-san
This is a new series in which customers who visit the atelier talk about their memories of Chiyono Anne. In the fourth installment, we have Ms. N, who has been a loyal customer of Chiyono Anne for many years. We asked her about her first impression of the brand and the attention she paid to her orders.
CA: Please tell us what your first order was.
N: I ordered a silk jersey bra cami and a pastel colored gown. After that, I ordered lingerie as well as trousers and other clothes.
CA: What do you think makes Chiyono Anne different from other lingerie?
N: I think it's something completely different that can't be summed up in the word "lingerie". Not only in terms of appearance, but also in terms of how comfortable it is to wear. When wearing ready-made lingerie, you think about how you need to lose weight, or how you need to be a little more fleshy in certain areas, and how to fit your body to the lingerie, but Chiyono Anne proposes the most beautiful and best design that fits the wearer's body characteristics. So I think that lingerie that is comfortable just the way it is and makes your natural body look beautiful is something completely different that has never been seen before.
Unlike ready-made products, I create my lingerie through extensive discussion with Chiyono-san, so I naturally feel attached to something that has been carefully made over time, and every time I wear it, I can carefully face myself. That's why Chiyono Anne's lingerie is so much fun. In the first place, lingerie is not something to show to others, but something to seek your own joy, and I think Chiyono Anne's lingerie updates that special feeling even further.
CA: Finally, what does Chiyono Anne mean to you?
It's not just a physical presence, it's the closest thing to your heart. Wearing it makes you feel positive, encourages you, and gives you a push forward. It's a one-of-a-kind brand.
Case #2 Mr. T
This is a new series in which customers who visit the atelier talk about their memories with Chiyono Anne. In the second installment, we have Ms. T, a very stylish woman who has aged beautifully. We asked her about her first impression of the brand and her preferences when ordering.
CA: When do you wear Chiyono Anne lingerie?
T: I wear it on special occasions, but also on a daily basis. I think wearing your favorite lingerie, even on parts of your body that are not visible to others, enriches your heart. When I was young, I was busy every day, preoccupied with my family and those around me, rather than with myself, but when my children grew up and I had more time to think about myself, I realized that I had been leaving myself behind. From now on, I want to take better care of myself, just as I have taken better care of those around me.
Until then, I had worked hard to mend things that were visible, but now I want to pay attention to things that are not visible. This applies to consideration for others, but I think it also applies to underwear. Just wearing something that I have carefully selected, spending time and money on, makes me feel good. Chiyono Anne's lingerie is a lot of fun, from the stage of making it to the days when I finish it and wear it, and it is a blissful time for me.
CA: What do you think makes your lingerie different from other lingerie?
T: I myself am quite slender, so it is often difficult to find clothes or underwear that fit me. Even if I think the design is nice, the cup size or fit is not right, or conversely, if I prioritize comfort when choosing, the design is a little plain.
In that respect, it is attractive to be able to create original lingerie that fits your body perfectly according to your taste while consulting with a professional. Chiyono's choice of lace and fabrics all have attention to detail. Another point I like is that it is comfortable to wear even though it is underwear.
CA: Can you tell us what you ordered this time?
T: I previously ordered a silk jersey bra and cami that turned out to be really good, so this time I ordered four slips with cups in the same design but with longer lengths. I also ordered one soft bra and one camisole each in different colors. The slip has lace on the sides, and I really like the elegant silk fabric in black and beige, which doesn't look bad even when visible. The bra is in a lavender color that is soothing just to look at. I ordered the camisole in an easy-to-use black color.
CA: Finally, what does Chiyono Anne mean to you?
This is my favourite brand right now.
Case #1 K-san
In this new series, customers who visit the atelier talk about their memories of Chiyono Anne. In the first installment, we have Ms. K, who has been using Chiyono Anne lingerie for over five years. We asked her about her first impression of the brand and the things she pays attention to when ordering.
CA: What was your first impression of the atelier?
K: It's simpler than I imagined. There's no signboard, and it doesn't look like a shop at all, in a good way, so I thought it had a very nice atmosphere. You can see the work space, so it's fun to imagine, "They make it here."
CA: When do you wear Chiyono Anne lingerie?
K: I would really like to wear it every day, but I think that if I did that, it would lose its momentum, or it would lose its special feeling. That's why I try to wear it on special occasions, like the day I wear my favorite clothes for the first time, or when I meet someone I like. I think that wearing it makes me look more beautiful than usual, regardless of the situation, such as being seen by someone. Also, on days when I want to be enthusiastic but don't have the energy, I consciously wear lingerie because it lifts my spirits.
CA: Does lingerie change your everyday fashion?
K: Sometimes I choose clothes thinking, "It would be cute if Chiyono Anne's lace could be seen through this outfit." I think there is still an old-fashioned value system that underwear should not be shown, but I think, "Why not show it when it's so cute?" By wearing it confidently, my own consciousness has changed, and I feel that the reaction of those around me has changed from erotic to cute, and I think it's interesting to see the way my way of thinking and that of those around me is shifting.
The Family Sample Sale has ended.
We would like to thank all of our customers for participating.
The date of the next event has not yet been decided, but we will notify newsletter subscribers in advance of the event, so please stay tuned.