We assign many references and meanings to our clothing, both pointing outwards to the world and inwards to ourselves. These can also be considered as “borders” assigned to the pieces of clothing. For example, by wearing a uniform, we are presenting our profession to the world. The uniform is only accessible to people in that field, so that is the border of that item.
As women in this society, we present ourselves (to a degree which differs for every woman) in accordance with the ideals and expectations our society places on us. How we are “supposed” to look and dress. This can depend on our age, profession, even marital status. There are subtle but certain borders in the range of what is “acceptable presentation” for each genre of women.
To be “proper” or be seen as respectable, I sometimes even catch myself molding my appearance to what is apparently appropriate for me: I am a designer, so I have to look fashionable, but I am also a CEO so I have to look professional, I am in my early 30s so I have to look not-too-young, not-too-old, etc.
Of course, fashion can be a break from these borders, an escape from these societal standards in our appearance and translate as a form of self-expression and individuality. Creating, curating, and controlling our own style and overall appearance liberates and excites many of us.
Another garment which I have come to be interested in is the Pajama.
Traditionally, the pajama is exclusively sleepwear, or at least room-wear. However, the recent years of pajama-inspired fashion trends has made the borders of where it is acceptable to wear pajamas more malleable. There could be many interpretations of what defines a Pajama, but I believe all interpretations include “comfort”. Whether it be the fabric, the cut, the fit, or the color palette, pajamas are all comfortable, and comforting in some way.
But't it shouldn't be acceptable to carry that feeling of comfort all throughout the day?
This is where my chain of thought began of which piece of clothing can be the most “borderless”. With the right styling and coordination with other garments, I couldn't think of a general social situation where it is totally unacceptable to wear a simple , good quality “pyjama” shirt. An elegant and understated design can transcend age and social groups, and even flow seamlessly through gender groups and TPO expectations. I wanted to create a piece that can be worn by a woman in her 20s through to 80s , or even a man in in the same age range and still look natural and provide that feeling of comfort.
Through our new “Silk Pajama Set”, I hope to enrich our customers day-to-day ease and quality of comfort. I hope you enjoy wearing our new product, and I look forward to your feedback and any thoughts you may have in return for us at Chiyono Anne!
Thank you for reading to the end.
Anne Chiyono xx
